![]() ![]() ![]() Broos (2001) further elucidates that “typography is defined “as the deliberate use of letters”, helping to make a case for typography as a valid discipline of study with parameters and rules to follow, rather than an ill-informed application.” Eliciting Emotions With TypographyĬan something as simple and innocuous as a typeface alter the meaning and implication of your words and the design in general? Of course! A typeface can add a new level of meaning or emphasis to your message. While Childers and Jass (2002) refer to typography as “the subtle art of designing communication by means of the printed word”. (McCarthy & Mothersbaugh, 2002).Īccording to Byrne (2004), Typography is the “arrangement of words and letters that conveys meaning and information.” In advertising, typography can add to a document’s personality, reinforce or communicate messages, and even influence emotions. ![]() ![]() Typography is vital in creating logos, advertisements, print copy, and other documents. Typography is one such element of graphic design that has a significant role to play in determining and enhancing the overall aesthetics of visual communication. The nature and role of graphic design, whether concealed or overt, affects all and sundry. ![]()
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